FIND THE PROBLEM
Tracking & attribution audit
Investigate missing events, duplicate conversions, and gaps between your website and reporting tools.
- Event and conversion review
- Journey and source checks
- Prioritised findings and repair scope
INDEPENDENT MEASUREMENT SPECIALIST
Know what happens
after the click.
Connect your paid ads to the actions that matter. I set up and repair conversion tracking so you can understand your leads, bookings, and sales.
For founder-led businesses
and agencies that need reliable measurement.
THE MEASUREMENT JOURNEY01 / 04
01
The clickWhere the journey begins
↗02
The enquiryForms, calls & bookings
↗03
The qualified leadWhat happens in your CRM
↗04
The saleConnect the recorded outcome
↗A clear question at every stage.ILLUSTRATIVE FLOW
THE TOOLS I WORK WITHGoogle Analytics 4Tag ManagerMeta CAPIGoogle AdsStapeMake
01 / HOW I HELP
Good decisions start
with better measurement.
Your tracking should answer a business question. We start with the action you need to understand, then follow the data.
BUILD THE CONNECTION
Conversion setup & repair
Implement the events that represent real enquiries, bookings, and purchases across your agreed platforms.
- GA4 and Google Tag Manager
- Google Ads conversion tracking
- Meta Pixel and server-side CAPI
UNDERSTAND THE RESULT
Measurement QA & handover
See what was configured, what happened during testing, and where your measurement still has limits.
- Reproducible event tests
- Configuration and evidence notes
- CRM connection scoping
02 / SELECTED WORK
Inside the implementation.
A look at the work behind the tracking.
Clear scope, configuration, and context.
CLIENT PROJECTGA4 + META CAPI
Atla.
Website & booked-call tracking
Explore→Enquire→Book
Project overview · diagram, not a live reportCREATIVE & BRAND DESIGN AGENCY
Give each step toward a booking its own signal.
Configured website interactions, form activity, and confirmed-booking events for Atla, with GA4 and Meta CAPI as part of the measurement setup.
- Focus
- Website and enquiry journey
- Main conversion
- Confirmed call booking
- Scope
- GTM, GA4, Meta Pixel & CAPI
03 / THE PROCESS
One journey.
A clear way to check it.
You work directly with me, from the first question to the final handover.
Map
Agree the business action, platforms, access, and expected result before changing the setup.
Implement
Make the scoped changes and document how events, parameters, and destinations connect.
Verify
Run test actions, record what happened, and explain any failed checks or remaining limitations.
OMAR FARUK FOUNDER, CLICK MATRIC
04 / THE PERSON BEHIND THE WORK
Hi, I’m Omar.
I follow the data
past the form.
I’m a conversion tracking specialist based in Malaysia, working with founder-led businesses and agencies.
My work brings together websites, analytics, advertising platforms, and lead workflows. I care about what an event actually represents and whether the setup can be checked by the next person who opens it.
Through Click Matric, I offer direct project support and white-label implementation for agency teams.
Connect with me on LinkedInWhat does Click Matric do?
Click Matric is Omar Faruk’s independent conversion tracking and measurement service, based in Malaysia. I help founder-led businesses and agencies configure, investigate, and test GA4, Google Tag Manager, Google Ads conversion tracking, and Meta Pixel and Conversions API.
Can you fix an existing tracking setup?
Yes. I start by tracing the specific action you need to measure, such as a submitted enquiry or confirmed booking. I document the issue, agree the repair scope, then test the implementation and hand over the findings.
Can you connect leads to sales and revenue?
This depends on your CRM and the records your team keeps. We first assess source capture, lead identifiers, qualification stages, and sales records. Any CRM attribution work is scoped separately, with its coverage and limitations made clear.
Do you work with agencies?
Yes. I provide white-label tracking support for agencies, with an agreed scope, documented configuration, test evidence, and a handover your team can use.
What do you need to get started?
Send your website URL, the action you want to track, and the problem you are seeing. After reviewing the request, I’ll confirm the scope and the account access needed. Please do not email passwords or customer data.
Will every platform report the same numbers?
Not necessarily. Platforms can use different attribution rules, reporting windows, and consent signals. The aim is to verify what each event represents, identify implementation faults, and explain the differences that remain.
LET’S LOOK AT YOUR TRACKING
Start with one
unanswered question.
Send your website, the action you want to measure, and what looks wrong. I’ll review the request and confirm a suitable scope.